Why Your Realtor Needs to Be a Master Marketer

When selling a home, it's common to work with a realtor who has experience in the process. This includes experience in marketing, as this is crucial for selling a home. If you're working with a local realtor, it's important to know what to expect from the local market and the ways that an experienced marketer can benefit you.

The technology and aerospace industries in Prince George's County are prominent. Due to the county's proximity to the national capital and the economic growth in Maryland and Baltimore City, job opportunities are available in many industries. The county is known as the home of MGM National Harbor, Gaylord National Resort, the NASA Space Flight Center, and many professionals who commute to Washington, D.C., daily.

With these insights into Prince George's County in hand, let's look into why marketing is so important when trying to sell real estate here.

When choosing a home, price is not the only factor to consider, but it can greatly affect the number and kinds of buyers interested in a property. Researching comparable homes in the local real estate market can help a realtor set a competitive price. Additionally, they can consider factors such as location and architecture that are less dependent on the home's condition and upgrades.

If sellers price their home too high, it may not sell for a long time, and they may end up getting less than their original asking price. On the other hand, if they underprice their home, they may miss out on potential profit. It's also important to consider the price range filters on online listing sites. If sellers price their home in the wrong range, it can make it harder for the right buyers to find it. Enlisting the help of a knowledgeable Prince George's County realtor to price a home based on factors like its size, condition, and location is a wise move.

It is important for a realtor to have expertise in creating attractive listings and taking high-quality photos to appeal to online buyers. Since buyers typically view properties online first, they may ignore the property if the photos or listings do not appear professional. In fact, research shows that professionally done photos are likely to lead to faster home sales.

To effectively market a home, it's essential to have a well-written listing description that showcases unique aspects of a property that may not be visible in photos. Start with practical information and then highlight luxurious or distinctive features like the design, outdoor amenities, and location. Remember that promoting not only the home but also the surrounding area and lifestyle is crucial for generating buyer interest.

When selling a property, a realtor may add location perks such as proximity to big metro areas like Washington, D.C., and Baltimore, access to transit like the Maryland Commuter Rail, or proximity to the highway and nearby amenities. A realtor should have a deep knowledge of the perks of the community they work in, whether that be related to fine dining, recreation, or entertainment.

It's not just that people are viewing homes primarily online. With the rise of social media and the prevalence of search engines and paid ads, realtors have ample opportunity to use the digital tools at their disposal to advertise a home listing.

When a realtor lists a property on the MLS, it becomes available on other websites. Additionally, the realtor will promote the property on their website, making it visible to their clients and other affiliated agents, increasing the visibility of your property.

Realtors tend to use websites other than MLS, such as Instagram and Facebook, to reach a wider audience. It is crucial to exploit platforms that are heavily used during the day to promote a property and gain more visibility. Online channels also provide an option to conduct tasks that were traditionally held in person, such as property showings, through the Internet. This is advantageous for individuals who cannot visit a property in person.

It's important for a realtor to know in-person marketing techniques such as home showings and open houses since buyers find it crucial to see a home personally. As a seller, remaining flexible for showings is important, but your realtor should keep you informed about the schedule for showings or open houses.

Working with an experienced real estate agent can be advantageous for sellers. Experienced agents often work in the same area for a long time and have built strong relationships with other agents. Such connections allow realtors to frequently exchange information about new homes that will soon become available for sale. If someone wishes to sell their Prince George's County real estate, having a listing agent who has developed professional relationships could help them get quicker offers and a faster deal.

When selling, effective marketing is crucial for attracting the ideal buyer. The Heyward Homes Team understands that attracting the ideal buyer is essential for securing offers that match the high quality of sellers' luxury real estate listings. With experienced realtors, the team knows how to ask the right questions to determine if a buyer is seriously interested in a property, what they're looking for in terms of location and features, and if they're ready and qualified to make an offer.

Selling a home can seem daunting, but with a real estate agent that has marketing prowess, the selling process can go much more seamlessly than one had imagined. The Heyward Homes Team is experienced and well-versed in the Prince George's County real estate market and is excited to help its clients become successful sellers.

If you're ready to sell a home in Prince George's County, contact one of the agents on the team to learn more about the next steps today.