How to Get Your Offer Accepted in a Competitive Market

by Charles C. Heyward, Jr.

You’ve found it. The one. The perfect house that checks every box on your list is the charming front porch, the sunlit kitchen, and the perfect backyard for weekend barbecues. The only problem? So has everyone else.

In a hyper-competitive market, your offer isn't just a price; it's a strategic package designed to win over a seller with a dozen other options on the table. The highest bid doesn't always win. The best one does.

So, how do you craft an offer that stands out from the pack? It's not about being reckless, but about being clever.


  1. The Financial Blitz: Show You're a Sure Thing

Sellers are looking for certainty. The last thing they want is to take their home off the market for a buyer who can’t get financing. This is where you can make your offer look bulletproof.

  • Get Pre-Approved, Not Just Pre-Qualified. A pre-qualification is a handshake. A pre-approval is a signed contract waiting to happen. It means a lender has already reviewed your financial documents, verified your income, and is ready to give you the loan. This is non-negotiable in a competitive market.

  • Offer More Earnest Money. Earnest money is a good-faith deposit that shows you're serious. While 1-3% of the purchase price is standard, a larger deposit (think 5% or more) signals to the seller that you have the financial strength and commitment to close the deal.

  • The Appraisal Gap Clause. In a hot market, offers often exceed the home's appraised value. Lenders will only finance a loan for the appraised value, leaving the buyer to cover the "appraisal gap" in cash. By including an appraisal gap clause in your offer, you commit to paying a certain amount (e.g., "I will pay up to $15,000 above the appraised value") to bridge the gap. This takes a major worry off the seller’s plate.


  1. The Contingency Game: Play It Smart, Not Reckless

Contingencies protect you as the buyer, but they can be a deal-breaker for a seller. The fewer conditions on your offer, the more attractive it becomes.

  • The Inspection: The "For Informational Purposes Only" Tactic. Completely waving a home inspection is a huge risk and not recommended. A better approach is to keep the inspection contingency but state that it's "for informational purposes only." This means you'll still get a professional assessment of the home, but you won't ask the seller to make any repairs or give you credit based on the findings. It shows you're serious and ready to deal with minor issues on your own.

  • The "Clean" Offer. Avoid asking for extraneous items like furniture, appliances not included in the listing, or minor repairs. The cleaner and more straightforward your offer is, the easier it is for a seller to say "yes."


  1. The Personal Touch: Make It More Than a Transaction

Sellers have an emotional connection to their home. A well-written letter can be the tiebreaker between two similar offers.

  • Write a Sincere Offer Letter. Your agent can help you with this, but the key is to be genuine. Address the sellers by name if possible. Mention specific details you loved about the home, the beautiful landscaping, the built-in bookshelves, the cozy reading nook.

  • Connect on a Human Level. Share a brief, non-identifiable glimpse into your life. For example, "My partner and I can picture ourselves hosting holidays in your dining room," or "We loved the garden beds and would cherish the opportunity to keep them thriving." A word of caution: Do not include personal details that could violate fair housing laws, such as your race, religion, or family status. Focus on what you love about the house and why you’re the perfect person to be the next steward of their cherished space.


  1. The Golden Rule: Be Flexible

Show the seller you’re willing to work with them on their terms.

  • Offer a Flexible Closing Date. If you know the seller is building a new home and needs more time, offering a longer closing period or a "seller lease-back" (where they can rent the home from you for a period after closing) can be a powerful incentive. On the other hand, if they need to move quickly, a fast close can put your offer at the top of the pile.

  • Be Responsive. In a fast-moving market, time is of the essence. Have your agent communicate that you are ready to respond to any questions or counter offers immediately. A buyer who is easy to work with is a breath of fresh air for a seller and their agent.


Winning in a competitive market is a mix of financial strategy, calculated risk, and human connection. By presenting a clean, strong, and flexible offer, you show the seller not just that you can buy their house, but that you are the right person to buy their house. And sometimes, that's what makes all the difference.

Charles C. Heyward, Jr.

"My job is to find and attract mastery-based agents to the office, protect the culture, and make sure everyone is happy! "

+1(240) 604-9639

charles@heywardhomes.com

16701 Melford Blvd, Ste 100, Bowie, MD, 20715

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